I’m going to a party tomorrow night and many people will be asking what I’m up to, workwise. I’ve got a Real Joe blurb that I use and lately, I’ve been adding that I’m currently out of money and hanging out my shingle.
But if people are genuinely curious to know more about what the core of what Real Joe is about, I explain that it’s a cultural push via a variety of media for men to be more reflective, to learn by sitting at the feet of their own lives. There’s an art and discipline to being reflective and Real Joe is about making that a cool thing for guys to do.