The cool factor.
This phrase jumps out at me whenever I’m reading a review about something — usually a tech gadget of some kind — as I try to reach a decision about what to buy.
This week, I’ve been trolling for information about the new Treo 600, a cell phone/wi-fi PDA/camera/MP3 player combo that’s getting rave reviews.
So while I try to weigh the pros and cons, there’s an image that creeps into my brain in which I see myself showing the gizmo to others and harvesting the oohs and ahhs. And it’s more compelling than whatever logic I might use to justify the purchase.
Posting photo’s on the web page . .
Good Idea
Incidently, I wonder how ( aside from $150,000+ ) I could ever get to ride a Tomahawk, on a freeway, just once.
Any idea’s?
Posting photos? Not sure what you’re referring to, Ron.
As for the Dodge Tomahawk
http://www.allpar.com/cars/concepts/tomahawk.html
I don’t have any bright ideas for you, other than to form an LLC of 50 or so guys willing to pony up $4K each to have it one week per year. That’s one helluva an ego orgasm you’re entertaining, tho. 😉